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In Digital Marketing, Email Marketing is also one of the most effective ways to communicate audience. By creating the right strategy, you can generate and convert leads.

📩 What is Email Marketing?

Email Marketing is a digital marketing strategy for promoting and selling products and services by using digital media, specifically Email. You communicate directly with the audience or potential customers by sending personalized emails.

💡 Why Email Marketing is Important?

1. Cost Effective
2. High ROI
3. Direct Communication
4. Ownership

🛠️ Components of Email Marketing:

1. Targeted Audience List
2. Engaging Content
3. Call-to-Action (CTA)
4. Email Service Provider (ESP)

🧲 How to Generate an Email List?

1. Sign Up Form
2. Extract From Different Platforms
3. Pop-ups
4. Lead Generation
5. Seminar
6. Offline Events

✍️ Key Element of Perfect Emails:

1. Eye-catching Subject Line
2. Engaging Content
3. Personalization
4. Clear CTA

📊 Types:

1. Newsletters
2. Welcome Emails
3. Promotional Emails
4. Transaction Emails
5. Re-engagement Emails

🔍 Metrics Use in Email Marketing

1. Open Rate
2. Click Rate (CTR)
3. Conversion Rate
4. Bounce Rate
5. Unsubscribe Rate

🧰 Tools:

1. Mailchimp
2. ConvertKit
3. Active Campaign
4. MailerLite
5. Send in Blue

🔐 Legal Compliance:

1. GDPR
2. CAN-SPAM Act
3. Privacy Policy